Flyer 1:
The first flyer is one from 3 years ago;
the purpose of it would have been to inform people of a music festival that was
taking place at Terminal 5. The purpose of the flyer was to attract the correct
people too the festival rather than just anyone including people who would not
want to listen to the type of music so would not buy any of the music. The
format of this flyer was a poster form and would have been passed out to the
target audience and hung up on walls around the types of places people who would
listen to the music would go. Content of this flyer is simple and gives a good
and clear view of where the place is and the headline acts. The style of the
flyer is simple yet effective with a san-serif font allowing people to read it
easier. The layout of the flyer gives you a strong view of what the flyer is
for and who the target audience is the headline HARD gives you an instant
thought of something strong or powerful, this also links too the music that you
would hear from the bands. The target audience is younger people who would listen
to this type of music
Flyer 2:
The second flyer I choose was a Coke
advert, its purpose it to make people want to buy coke and show that it has
more desirable affects than it does. The motto “live on the Coke side of life”
is trying to tell people that Coke is the better thing to drink and gives you a
better life if you do so. The Format of the flyer would have been in poster
form and hung around the city, this then provides the best coverage of the
brand possible. Content found in this flyer is interesting, its clearly modern
because of the shadow effects found proving it was done in Photoshop more
recently almost looking back in the past of what Coke use to be like. This flyer
also has very little wording on it allowing you to not need to look for long
too see what the product is, Coke is known by everyone so all it needs is the
Coke colours and the logo and you know what its about. The layout of the flyer
is very simple with minimal text, this gives it a huge advantage for billboards
or bus stops because it takes little reading allowing you to just take a glance
and read it. The pictures at the top of the image is good for drawing your
attention towards the advert and a motto across the middle is perfectly placed
to get you reading it and it stuck in your head. The target audience for this
flyer is just about everyone, in this instance it focuses more on the older audiences,
this is simply because it looks back on the older adverts giving older people a
reminder of what it use to look like as a brand and making people feel happy
because they remember the old adverts and people in the adds.
Flyer 3:
This flyer is for a music festival. The
purpose for it is to let people know of a festival that is focused on the Bay
area’s Largest Christian music Event, where and when it also shows the acts
that would be performing on the day. The Format of this flyer would have been
in poster form and given out to the type of people who would most likely go and
join in with the festival, this flyer would also be one posted on a wall for
people to see. The content found on the 3rd flyer is simply the
date, location and people performing at the festival, you can also find some
little bits of information giving you a better picture of if the festival is
for you e.g “Christian Music Event” or all of the sponsors allowing you to see
more about what the festival will be like. The layout of the flyer is simpler
than the others giving you easy access to locate important information and
pictures allow it for quicker viewing with the same understanding. The target
audience for this one is quite clear and easily noticed from early reading into
the flyer, the festival for this one is for Christians or people who enjoy more
mellow or relaxed music. You can tell the target audience on this flyer from
the first lines and the sponsors that are found at the bottom.
Flyer 4:
The purpose of this flyer is too draw
people of the right audience into buying tickets for a music festival. The
format of this flyer would have been in poster form and handed out too people
who seem to be the target audience or they would have been posted on walls for
people to see when they are going past or while they are waiting for them to
read. The content of this flyer is information about the festival and when it’s
held and where, it also gives you information about why the festival is being
held and a few details about the specifics. This flyer has been laid out very
cleverly, it starts of by telling you the date which gets you thinking if you
are able to attend and if your free, if not then there is no point in reading
on for people just passing by but if you are then you will want to know more
about your possible day out, just under that it then says FREE, this is a huge
draw for people and will want to read on even more. The target audience for
this flyer is broader than the others, it seems to be more for everyone who
just fancy a day out.
Flyer 5:
This final flyer is a less recent one from
2010. The purpose of it as all of the others is to draw in the right audience
and make them want to come, on this flyer it’s done by the colours less than
the text. The format of this flyer would have been in poster or even billboards,
this is so too get the most coverage for the festival getting more people to
come. The content of this flyer gives a good yet effective simple format not
including much allows people to just have a quick look and know all the poster
tells you, the pictures and colours are the main thing in the flyer to give you
information. Layout of this flyer is simple and elegant, with a funky retro
vibe to it reaching out to all sorts of people of all ages. The target audience
for this is like I just said for most people who would been into music around
in the 80s or 90s bringing back what it used to be like.
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